To post your food truck location daily without it eating your morning, keep one page that always shows today’s spot, update it from your phone in under a minute, and share that same link on every channel. Customers learn where to look, you stop answering “where are you today?” one message at a time, and a last-minute change is one edit instead of five.
This guide covers how customers actually find trucks, what a good location post says, how to set up a weekly schedule and where to put the link.
How do customers find a food truck?
Customers find trucks in four main ways, and the daily location post feeds all of them.
| How they find you | What they need from you | Where your link should be |
|---|---|---|
| They follow you on social media | Today’s spot, posted early | Instagram bio, story link sticker, Facebook page |
| They search “food truck near me” | A listing with a website and current info | Google Business Profile, maps apps |
| A friend tells them | A name they can search and find quickly | Consistent name everywhere |
| They walk past | A menu they can read fast and a way to pay | On the truck: QR code to your page |
The common thread: people need one trustworthy answer to “where and when”. If your Instagram says the brewery, your website says the market and your Google listing says nothing, they will pick a truck that is easier to find.
What is a Today’s spot post?
A Today’s spot post is a short update on your online store showing where the truck is parked today, the serving hours and a one-line note. In GetFoodTruckPOS, the online store is generated automatically from your menu, and you update the spot from your phone. Customers who open your link see the location first, then the menu.
You can see how it looks on the Today’s location posts feature page, and the help article post today’s spot shows the exact taps.
Why one page beats posting everywhere separately
Every channel you edit by hand is a channel that can be out of date. When the Today’s spot post is the single source and everything else links to it, you only edit one thing. Your Instagram bio link, your WhatsApp status, your Google listing and the QR code on your truck all stay correct automatically.
What should a daily location post say?
Keep it to what someone deciding on lunch needs:
- Place name people know. “Riverside Brewery” beats “1420 Industrial Way” for regulars, but add the street for new customers.
- Exact hours. “11:30 to 2:30” not “lunch”.
- One reason to come today. A special, a returning item, a weather note, a last chance.
- What to do. “Order ahead for pickup at the window” if you have that switched on.
A good example: “Riverside Brewery, back lot. 5 to 9 tonight. Brisket tacos are back. Order ahead and skip the line.”
A weak example: “Out today! Come see us!” That tells customers you exist, not where you are.
How do you set up a weekly schedule?
If you have regular spots, such as the same office park every Tuesday or the same market every Saturday, publish a weekly schedule. It answers most location questions before they are asked, and it helps customers plan around you.
Here is a simple format:
| Day | Spot | Hours | Notes |
|---|---|---|---|
| Monday | Off (prep day) | ||
| Tuesday | Office park, north lot | 11 to 2 | Order ahead available |
| Wednesday | Hospital campus | 11 to 2 | |
| Thursday | Brewery | 5 to 9 | |
| Friday | Rotating event | Check today’s spot | |
| Saturday | Farmers market | 9 to 1 | |
| Sunday | Private bookings | Ask about catering |
Keep the schedule as a pinned post on social and on your website, and keep the Today’s spot post for the day’s actual location. When the schedule and today disagree, today wins. Say so in your bio: “Today’s spot always at the link.”
Where should you share the link?
Put the same link in every place a customer might look. Here is the setup, step by step:
- Instagram: put the link in your bio. Each morning, post a story with a link sticker to it.
- Facebook page: add the link to the page’s website field and pin your weekly schedule.
- WhatsApp: set the link in your business profile, and post today’s spot as a status. In markets where WhatsApp is the main sales channel, like the UAE and Pakistan, this is often where regulars look first.
- Google Business Profile: set the link as your website and post an update when you change your regular pattern. Check Google’s current rules for mobile and service-area businesses when you set it up.
- On the truck: a QR code on the window or menu board pointing to the link, so walk-ups can save it.
- Event organizers: send them the link so their vendor list points to you.
A morning routine that takes two minutes
- Open GetFoodTruckPOS on your phone and update Today’s spot: place, hours, note.
- Open Instagram and post a story with the link sticker.
- Post the same line as a WhatsApp status.
- Done. Everything else already points to the link.
Does the location page help sales, or just questions?
Both. Fewer messages asking where you are is the obvious win. The less obvious one is order-ahead. If you turn on pickup ordering on your online store, customers who see today’s spot can order before they arrive and pick up at the window. That moves some of the lunch rush out of the line and helps with speed at peak. We cover that in how to speed up your food truck line.
The online store also shows your full menu with prices, photos and stock, built from the items you already set up in the POS. When you mark an item sold out at the window, it stops showing for order-ahead. See what is generated on the online store page.
What if you want a full website, not just the store?
The auto-generated store is enough for many trucks. If you want a custom site with your story, catering inquiries, photos and an events calendar, the managed website is a site we build and look after for you, and it can link to your Today’s spot page so the location stays current.
Common mistakes with location posts
- Posting late. If lunch starts at 11:30 and you post at 11:25, the office crowd has already decided. Post early, even the night before for regular spots.
- Different info on different channels. Fix this by linking everything to one page.
- No hours. “We’re at the market” leaves people guessing when you close.
- Forgetting cancellations. Regulars who show up to an empty lot remember it. Update the post the moment plans change.
- Only posting on one app. Your Instagram followers are not your Google searchers. Cover both.
How should you post on event days and private bookings?
Event days need a little more than a normal spot post, because many customers at an event have never heard of you.
- Post the event name first. “Riverfront Food Festival, booth row C” is what people search for.
- Say whether entry is ticketed. If customers need a ticket to reach you, say so, so regulars do not drive over for nothing.
- Give the gate or landmark nearest your truck. Big events are confusing; “next to the main stage” saves a lot of wandering.
- Post again when you open. A second story with a photo of the line or the first plates out of the window works better than the morning post alone.
- Thank people afterward and say where you will be next. The crowd that found you today is your next spot’s audience.
For private bookings like weddings or company lunches, do not post the private address. Update Today’s spot to say you are at a private event, and use the note to point people to your next public day. That way regulars are not confused, and the host’s privacy is respected.
What photos help a location post?
A photo of the truck at the spot, with something recognizable behind it, does more than a food close-up for location posts. Customers use it to spot you from across a parking lot. Save the food photos for your menu items, where the online store already shows them next to prices.
How far ahead should you post a schedule?
For regular weekly spots, keep the schedule current at least a week ahead, and post event dates as soon as they are confirmed. Regulars plan lunches and weekends around you. A schedule that is only updated on the morning of each day makes it hard for anyone to plan.
Should staff be able to post the spot?
Yes, if you trust them with it. When the owner is driving, prepping or at a second truck, the person at the window is often best placed to update the spot, especially for late changes like moving to the other side of a lot. Agree a simple format for notes so posts sound the same no matter who writes them, and check the post once a day yourself.
What to do next
Pick your link, put it in your Instagram bio and WhatsApp profile today, and post tomorrow’s spot tonight. To see how the Today’s spot post and online store are created from your menu, read how it works or start a trial from the pricing page.
